Jackie Aina is the professional makeup artist turned YouTube superstar whose passion for content that teaches, inspires, and gives confidence to women of color, has garnered a loyal and thriving fanbase.

A bold voice in beauty and fashion, Jackie is known for her insider tips and unapologetic glam—as well as her signature humor, honesty, and message-driven content. Having started her YouTube channel in 2009 out of frustration due to the lack of women of color in the beauty industry, Jackie continues to challenge the standard of beauty, one video at a time. Her mission: to show both men and women how to not only look good but feel good, everyday.

Jackie’s global influence and fearless style has earned her high-profile partnerships with brands such as Sephora, Disney, Lancôme, NARS, Estée Lauder and Maybelline. Her recent makeup collaboration, a custom highlighter created for Artist Couture, sold out on each of its 3 separate launch dates. Jackie’s accomplishments off-camera include serving in the United States Army, and acting as Global Change Ambassador in partnership with YouTube and the United Nations.


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