TOTAL REACH 2.1MM+
Alyssa Wallace (“Alyssa Forever”) is a beauty and fashion star whose hair and makeup tutorials and enviable sneaker collection have garnered her 1.9MM loyal followers across social platforms.
Honest, irreverent, and hilarious, Alyssa is known for her chameleon style—an effortless blend of streetwear and power glam, high-gloss beauty looks and often voluminous curls. Whether in sneakers or stilettos, dispensing tips on how to care for black hair, or sharing personal stories of her own struggles, Alyssa showcases a versatility and openness that embraces identity, self-love, and community. Her mission: to empower fans to do the same.
Since launching her YouTube channel “AlyssaForever” in 2013, Alyssa has been named Allure Beauty Blogger of the Year (2014) and teamed up with some of the world’s biggest brands, including Nike during New York Fashion Week, Rimmel, Clinique, Becca, Smashbox and NARS. This year, she worked with L’Oreal Paris and Vanity Fair to create content around Vanity Fair’s highly-exclusive Oscars Viewing Dinner and Oscars After Party.